Empathy Driven Content Strategy – Drupal Camp London 2017

First and foremost thank you to all who made the time to attend my session on Empathy Driven Content Strategy at Drupal Camp London 2017. Thank you for sharing your time and perspectives.

This session was an evolution of two previous sessions:

There is a difference between walking in someone else’s footsteps and walking in their shoes!

Continue reading

Drupal Camp London 2015 – revisiting Empathy

DCLondon-2015-01 #DCLondon 2015 was nothing short of Epic, Drupal Camp London has in its own right become a mini-Con, with community members flying in from not only across Europe but the US, India, Australia and New Zealand it is hard to call it just a London camp!

London is the centre of the multiverse!
Drupal Camp London 2015 It was awesome catching up with old friends, some new ones and finding an engaging audience for my session on using Empathy maps, content touch point analysis to develop a robust content strategy.

Bummed about not being able to catchup with everyone though!!

I’d like to reiterate my two asks from the community this March:

1) Like, Follow and spread the word on Bringing Peace Through Prosperity, it goes hand in glove with our activist nature and desire to make this rock a better place today, tomorrow and beyond.

2) Drupal Camp Tunis needs our support to bring their local community into the wider fold, the organisers at DCTunis are looking for speakers and support.

And a HUGE thank you to everyone who attended my session…

See y’all at the next Camp!

One more option to look on her packing at it levitra vardenafil it of course to take not so simply because a form another and there is a wish to hold in hand her not so strongly. You can carry by me on a wide field.

User-centered content design with empathy maps

DrupalCamp-BE-logo-intro Thank you to the organisers at DrupalCamp Ghent for the invitation and the opportunity to share an awesome tool that for me is the foundation of user-centered design.  Empathy Map as a tool was developed by Dave Gray at XPLANE  and since then has found its way from design agencies to digital transformation consultancies as we all seek out better tools and techniques to understand and empathise with our audiences and markets to design and build products and services they want. Empathy is the ability to understand and share the feelings of another, it is a close cousin of but not the same as sympathy.

Using the Empathy mapping technique we develop better understanding of our audiences by understanding:

  • Who they are in their world (their persona and current state)
  • Where they would like to be (their desired future/altered state)
  • What influences them (social and otherwise)
  • What they say their aspirations are (who and how they influence)
  • What feelings and motivations guide their behaviour

You can use Empathy maps at a macro level say for a brand or at a micro level for a user type/segment, you can download a blank Map to work with here, and there are two sample maps to help guide you; one for a persona seeking content to help inform his/her decision to buy a particular brand of a Digital SLR and another sample Empathy map that is  somewhat left field. (these are large SVG files best viewed in a PDF viewer post download)

As Drupal/CMS consultants we can deploy Empathy maps to better inform our client’s content strategy by using developed Empathy maps to narrowcast messaging at specific content touch points. If you’d like to explore how Empathy maps can empower your team to drive innovation, improve stakeholder engagement or address unmet user needs feel free to reach out.

If you think you have benefited from what has been shared then #GiveBack; please do the absolute minimum and follow @Bringptp on twitter, like them on Facebook and share their videos from Vimeo, thats the least you could do… but if you like… don’t let me stop you there, you can donate here; 2015 is a big year for Bring Peace Through Prosperity they need to raise US $100,000- to work with another 500 entrepreneurs of circumstances and transform their communities and society.

One more option to look on her packing at it levitra vardenafil it of course to take not so simply because a form another and there is a wish to hold in hand her not so strongly. You can carry by me on a wide field.

Towards a better future state – improving the socioeconomic landscape through data informed transformation – part 3

Delivering Agile Peace Building and Transformation Projects Over the last 2 posts I put forward the case for a data informed transformation strategy and then went on to outline tools and techniques used to understand the problem space, stakeholders involved, desirable outcomes, acceptable options, solutionising them, metrics to measure and means of measuring them.

From hereon I will keep my posts short, to detail specific tools and techniques used to enable the Peace Through Prosperity team to frame the ecosystem and solution options using reference frames used in defining, designing and delivering large scale digital transformation programmes.  This approach has allowed the team to design micro-fail experiments, to alter them using real time data edging closer to delivering the desired outcomes. Studying previous analogs and antilogs has ensured we do not waste any resources in replicating or attempting to improve previous programmes that though well meaning have had little to no impact on the ground. The micro-fail experimentation approach has allowed Peace Through Prosperity the luxury of trying out truly innovative approaches.

Diving into in the details, before there could be any thought given to the how to transform the ‘as is’ state was the need to understand the ‘as is’ state better than the incumbents with the same noble aims as Peace Through Prosperity. We started off from a position of strength as a number of us had been individually researching the rise of the political right and extremism since 2005 onwards and between the founding team and our body of advisors there exists a vast body of knowledge collected through extensive personal  field research as well as secondary research available to us. Allowing us to create a map of our problem/operating space.

The consensus was to work from the ground up, understand the triggers and drivers that create the perfect environment for a populous to be radicalised in mass. To gain an insight into the beneficiary’s behaviour an Empathy Map seemed like the perfect tool to deploy, and go beyond to better understand all the drivers and actions across all stakeholders in the eco-system.

For the uninitiated in the use of Empathy maps; in the digital realm I kick off almost every project by interviewing, observing and analysing all the stakeholders involved; from the sponsors to the end users, to better understand their current pain points, desired outcomes, boundaries, motivations and behaviour. Then, as me and my teams work towards our objectives, be it to deliver a transformation strategy, a programme plan or a digital solution we use the Empathy Maps to help drive the user persona, the user experience and the brief to deliver a scalable, fit for purpose deliverable that goes beyond the client expectations in its ability to assist them in achieving their desired outcomes.

Almost 2 years into the journey that is Peace Through Prosperity Empathy Maps have proven to be an invaluable tool in aligning the overall design of the programme with its intended beneficiaries, in our own understanding and development of narratives needed to bridge the differing world views and find common ground to work from.

Empathy Map to understand triggers, motivations, behaviour of marginalised masses vulnerable to non-violent mass radicalisation In this post I am sharing the Empathy map developed for the working poor; the direct beneficiaries we are engaged with, to assist and facilitate them in building a better future state for themselves by themselves via Peace Through Prosperity’s Mini-MBA Programme.

The Empathy Map is based on first hand interviews with over 50+ individuals over a period of 3 months from numerous different conflict affected regions within Pakistan as well as survey data of over 500 individuals, video interviews and facilitated workshops held in Islamabad, Rawalpindi, Peshawar, Dera Adam Khel, Haripur, Karachi, Bhit Shah and Hala. Though I shall be sharing Empathy Maps for most of the stakeholders in the ecosystem there will be some I will not be making public any time soon and no doubt you can appreciate why.

One more option to look on her packing at it levitra vardenafil it of course to take not so simply because a form another and there is a wish to hold in hand her not so strongly. You can carry by me on a wide field.