User-centered content design with empathy maps

DrupalCamp-BE-logo-intro Thank you to the organisers at DrupalCamp Ghent for the invitation and the opportunity to share an awesome tool that for me is the foundation of user-centered design.  Empathy Map as a tool was developed by Dave Gray at XPLANE  and since then has found its way from design agencies to digital transformation consultancies as we all seek out better tools and techniques to understand and empathise with our audiences and markets to design and build products and services they want. Empathy is the ability to understand and share the feelings of another, it is a close cousin of but not the same as sympathy.

Using the Empathy mapping technique we develop better understanding of our audiences by understanding:

  • Who they are in their world (their persona and current state)
  • Where they would like to be (their desired future/altered state)
  • What influences them (social and otherwise)
  • What they say their aspirations are (who and how they influence)
  • What feelings and motivations guide their behaviour

You can use Empathy maps at a macro level say for a brand or at a micro level for a user type/segment, you can download a blank Map to work with here, and there are two sample maps to help guide you; one for a persona seeking content to help inform his/her decision to buy a particular brand of a Digital SLR and another sample Empathy map that is  somewhat left field. (these are large SVG files best viewed in a PDF viewer post download)

As Drupal/CMS consultants we can deploy Empathy maps to better inform our client’s content strategy by using developed Empathy maps to narrowcast messaging at specific content touch points. If you’d like to explore how Empathy maps can empower your team to drive innovation, improve stakeholder engagement or address unmet user needs feel free to reach out.

If you think you have benefited from what has been shared then #GiveBack; please do the absolute minimum and follow @Bringptp on twitter, like them on Facebook and share their videos from Vimeo, thats the least you could do… but if you like… don’t let me stop you there, you can donate here; 2015 is a big year for Bring Peace Through Prosperity they need to raise US $100,000- to work with another 500 entrepreneurs of circumstances and transform their communities and society.

One more option to look on her packing at it levitra vardenafil it of course to take not so simply because a form another and there is a wish to hold in hand her not so strongly. You can carry by me on a wide field.

Digitally lead, Agile designed, open sourced social transformation

Westminster University Business School Earlier this week I was back at Westminster University for their second project management conference,  reminiscing really… Agile was just an excuse! from 1994 to 1997 this place was home from home,  life long friends, heated debates in Farhang’s development classes to a whole lot more, any way the presentation from the day, slightly changed for Slideshare doesn’t handle animations as well as Keynote!

Hope you found the slides informative and do post your feedback, over Twitter is best I have closed of commenting for moderating comments is an overhead I can do without. I would like to thank Nicholas and Nadia from Westminster’s Business School for inviting me to share my experiences of applying Agile (Scrum and Kanban) in a non-tech social development project.

If you think you have benefited from what has been shared then #GiveBack; please do the absolute minimum and follow @Bringptp on twitter, like them on Facebook and share their videos from Vimeo, thats the least you could do… but if you like… don’t let me stop you there, you can donate here; 2015 is a big year for Bring Peace Through Prosperity they need to raise US $100,000- to work with another 500 entrepreneurs of circumstances and transform their communities and society.

Lastly I would like to thank @JA and Acquia for giving me time out to contribute.

One more option to look on her packing at it levitra vardenafil it of course to take not so simply because a form another and there is a wish to hold in hand her not so strongly. You can carry by me on a wide field.

Boundaryless Agile – Scrum and Kanban in Social Development Projects

Peace Through Prosperity’s work has recently grabbed the attention of a few folks from Middle Earth to Middle England, no small feat for a small dedicated field team who put in all hours God sent and then some. This post is a celebration of the Peace Through Prosperity team, Babar, Abdul Rasheed, Nasir, Amjad, Abdullah, Saleem, Imran, Sajjad, Asim, Waqas and Sahar my better 2/3rds for leading the charge.

Applying Scrum and Kanban in Social development projects to prevent radicalisation

Applying Scrum and Kanban in Social development projects to prevent radicalisation

View the article here, or the complete issue here.  The copyright for the article belongs to Project Manager Today.

 

One more option to look on her packing at it levitra vardenafil it of course to take not so simply because a form another and there is a wish to hold in hand her not so strongly. You can carry by me on a wide field.

Peace Through Prosperity – Covered by South Asia Magazine

Peace Through Prosperity’s work has recently grabbed the attention of a few folks from Middle Earth to Middle England, no small feat for a small dedicated field team who put in all hours God sent and then some. This post is a celebration of the Peace Through Prosperity team, Babar, Abdul Rasheed, Nasir, Amjad, Abdullah, Saleem, Imran, Sajjad, Asim, Waqas and Sahar my better 2/3rds for leading the charge.

Peace Through Prosperity Covered by South Asia Magazine

Peace Through Prosperity Covered by South Asia Magazine

View the article here, or the complete issue here.  The copyright for the article belongs to SouthAsia.com.pk.

One more option to look on her packing at it levitra vardenafil it of course to take not so simply because a form another and there is a wish to hold in hand her not so strongly. You can carry by me on a wide field.

Towards a better future state – improving the socioeconomic landscape through data informed transformation – part 4 (Going Agile with Artefacts to aid scalability)

Application of DSDM ATERN to design and deliver innovative Agile international development programmes Somewhere in the beginning of this journey we uncovered our own transformation and that it remains continuous; from people of the fence to a vocal opposition, off the fence and in the thick of it, putting our talent and resources where our mouth is;  designing, engineering and delivering programmes that work, are measurable, repeatable, evolving with increasingly positive and verifiable results. Analysing analogs and antilogs, experimenting, failing and revisiting the drawing board on multiple programmes at times concurrently, at times all consumed by what can be engineered in society using Agile methods to experiment in situ.

Prototyping where prototyping is seldom conducted, taking every opportunity to learn, adapt, apply, measure, rinse and repeat. Running lean, delivering social development programmes on fumes, a startup of sorts with quantifiable social good and spiritual food as our return on investment.

Given our cross cultural, global ambitions means the design process has to be agile with standardised artefacts to ease knowledge transfer between cross cultural teams and adapted to new environments effectively with the same or similar level of efficacy.  Navigating unchartered waters albeit with considerable experience of having delivered very different transformational programmes in large organisations.

Be it the Mini-MBA programme or Urban farming cooperatives, every programme is broken into components and delivered using methodologies best suited for the nature of the individual component, whilst being Agile. We are in a hurry remember, gotta fix whats broken and fast.

Being a practitioner and evangelist of Agile in its different guises it was a no brainer to adopt DSDM Atern here. A major consideration remains scaling the programmes via the international development community; to achieve scale beyond our very humble means requires adoption of our programmes by the behemoths of international development; USAID, JICA, DFID, Minhaj-ul-QuranAga Khan Development Network and the likes of. Though I have my doubts if they could do things as we do… the systems scientist in me says with the right artefacts and training this is repeatable with similar results; they can replicate our programmes and processes, the pragmatist in me says it requires a paradigm shift that is hard for these organisations to contemplate let alone deliver on.

In context effective repeatability entails creating the programmes and documenting the processes in a language these not so Agile organisations understand, can relate to and adopt without having to re-learn or re-engineer. More importantly grass root teams who may not be familiar with Agile at all can pick up and fly with it, we have already proven that they can in South Punjab, KPK and are now doing so in Karachi. With that outcome in mind DSDM Atern was a natural choice for the design process of the programme it self, not so much its delivery. For delivery the teams have been trained in and adapted SCRUM, Kanban and a variety of modelling techniques borrowed from digital marketing, digital strategy development and LEAN… the details of which are for the next post.

One more option to look on her packing at it levitra vardenafil it of course to take not so simply because a form another and there is a wish to hold in hand her not so strongly. You can carry by me on a wide field.