User-centered content design with empathy maps

DrupalCamp-BE-logo-intro Thank you to the organisers at DrupalCamp Ghent for the invitation and the opportunity to share an awesome tool that for me is the foundation of user-centered design.  Empathy Map as a tool was developed by Dave Gray at XPLANE  and since then has found its way from design agencies to digital transformation consultancies as we all seek out better tools and techniques to understand and empathise with our audiences and markets to design and build products and services they want. Empathy is the ability to understand and share the feelings of another, it is a close cousin of but not the same as sympathy.

Using the Empathy mapping technique we develop better understanding of our audiences by understanding:

  • Who they are in their world (their persona and current state)
  • Where they would like to be (their desired future/altered state)
  • What influences them (social and otherwise)
  • What they say their aspirations are (who and how they influence)
  • What feelings and motivations guide their behaviour

You can use Empathy maps at a macro level say for a brand or at a micro level for a user type/segment, you can download a blank Map to work with here, and there are two sample maps to help guide you; one for a persona seeking content to help inform his/her decision to buy a particular brand of a Digital SLR and another sample Empathy map that is  somewhat left field. (these are large SVG files best viewed in a PDF viewer post download)

As Drupal/CMS consultants we can deploy Empathy maps to better inform our client’s content strategy by using developed Empathy maps to narrowcast messaging at specific content touch points. If you’d like to explore how Empathy maps can empower your team to drive innovation, improve stakeholder engagement or address unmet user needs feel free to reach out.

If you think you have benefited from what has been shared then #GiveBack; please do the absolute minimum and follow @Bringptp on twitter, like them on Facebook and share their videos from Vimeo, thats the least you could do… but if you like… don’t let me stop you there, you can donate here; 2015 is a big year for Bring Peace Through Prosperity they need to raise US $100,000- to work with another 500 entrepreneurs of circumstances and transform their communities and society.

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Got your back Roshan Deen

ROshan_Deen_Haripur_2012 In the summer of 2012 whilst surveying entrepreneurs of circumstance in Haripur in Northern Pakistan I met a street cobbler named Roshan Deen,  he sat on a make shift plank upon an open sewage line, amongst all that darkness Roshan Deen’s attitude was brighter than any star in the Milky Way! one of the most content and joyous people I have ever met, sheer defiance in the face of his circumstances.  The experience lead to much introspection and questioning of my own machinery of want.

A little over a year later Peace Through Prosperity has re-visited Haripur and as of last week completed the mini-MBA program designed to help and assist entrepreneurs of circumstance like Roshan Deen to grow their businesses and build a better future for themselves and their families.

roshan deen 2013

A year on and Roshan Deen’s defiance has been beaten and his spirit broken, he has lost his spot, his health and his mojo!  it pains to learn and see such human spirit undone before us. All is not lost, Roshan Deen participated in our mini MBA program and I am confident team PTP over the coming few months will help Roshan Deen and the many others we are engaging with turn their fortunes around where they have taken a downward turn and help others find flight.

Roshan Deen we got your back…

roshan deen

Roshan Deen was the face of our 2012 Christmas, Eid and New Year Campaign.

@BringPTP  Follow, Like, Support – Do your part and help us do ours.

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Opportunism

A New Day Valley of Ait Ami

“…violent extremism is neither constrained by international borders nor limited to any single ideology. Groups and individuals inspired by a range of religious, political, or other ideological beliefs have promoted and used violence against the homeland.” Department of Homeland Security

Humble opinion… it is too inwardly looking by definition to be effective.

It should be about ‘our homeland’ not ‘the homeland’… (that’d be planet Earth ignoramus).  Recognise our community is global. (its been 50 years since he had a dream! and it was colourful ignoramus) Think of the many not the few. The whole is greater than the sum of its parts. Gain altitude in your view. Recognise the marginalised as such. Stop viewing the marginalised as alien threats that need to be neutralised.

Prevent. (and I don’t mean PREVENT – though well meaning our gov has botched up its implementation) Prevent radicalisation and you would not need to counter violent extremism or counter terrorism.

Preventing radicalisation has to be neither constrained by international borders nor limited to any single ideology.” Peace Through Prosperity

Prevent radicalisation by enabling the marginalised to have a fair shot at achieving prosperity to the best of their abilities in their own environment.  Do not try to fix what is not broken, help them improve upon what they have.

We started Peace Through Prosperity a little over a year ago to to do just that: Prevent radicalisation. We are not into countering violent extremism or counter terrorism because countering it means we let the opportunity to prevent it slip.

Its about how you view them and hence they you.

One more option to look on her packing at it levitra vardenafil it of course to take not so simply because a form another and there is a wish to hold in hand her not so strongly. You can carry by me on a wide field.