Building on from my previous post on empathy maps it seems apt to share a real world example of how a non-technical team utilises empathy maps. To build deep understanding of the target audience’s issues and to address their pains.
For those not familiar with Peace Through Prosperity, the organisation works with people engaged in micro-enterprises; such as street-cart or pavement based green grocers, barbers, cobblers and food vendors. Peace Through Prosperity enables them to build a better future for themselves, their family and community through vocational education and coaching. Continue reading