Our security and emergency response services are amazing with their response times at and followup after the fact, our intelligence services on top of their game on pre-emptive measures. However what are our politicians doing to address the current and ineffective approach to counter the spread of extremism? both at home and abroad?
A short talk delivered at Google Campus London on the 3rd of April. It probably does not make much sense without the commentary but since attendees wanted access to it, here it is!
Building on from my previous post on empathy maps it seems apt to share a real world example of how a non-technical team utilises empathy maps. To build deep understanding of the target audience’s issues and to address their pains.
For those not familiar with Peace Through Prosperity, the organisation works with people engaged in micro-enterprises; such as street-cart or pavement based green grocers, barbers, cobblers and food vendors. Peace Through Prosperity enables them to build a better future for themselves, their family and community through vocational education and coaching. Continue reading
First and foremost thank you to all who made the time to attend my session on Empathy Driven Content Strategy at Drupal Camp London 2017. Thank you for sharing your time and perspectives.
This session was an evolution of two previous sessions:
- Using Empathy Maps to Better Understand your Jury delivered at Drupal Camp London 2015 and,
- Better understanding your prospects, clients, stakeholders and end users using empathy maps and personas at Drupal Camp Ghent 2014.
There is a difference between walking in someone else’s footsteps and walking in their shoes!