Storytelling Guide

Make your Agile journey visible—and valuable—to others.

Storytelling isn’t about polished presentations. It’s about honesty, insight, and connection. When you share your journey—warts and wins—you help others learn, reflect, and act with more confidence.

Use this guide to shape stories that inspire and amplify change across your team or organisation.

What Makes a Powerful Story?

Great stories are:

  • Real – grounded in experience, not theory

  • Relatable – showing struggle, not just success

  • Reflective – drawing out learning, not just facts

  • Rooted in purpose – linking to a bigger “why”

Structure Your Story in 4 Simple Moves

  1. Context – What was the situation?

    “We were struggling with handoffs across teams…”

  2. Challenge – What tension or question did you face?

    “People were unclear on who owned what. Deadlines kept slipping.”

  3. Change – What did you try? How did you adapt?

    “We used the What–Why–How–Done Canvas to clarify scope and roles.”

  4. Conclusion – What did you learn or see shift?

    “Alignment improved. People spoke up earlier. We still have gaps—but now we notice them faster.”

Tips for Crafting & Sharing

  • Keep it short—1–2 minutes when spoken, 150–300 words when written.

  • Focus on one moment or pivot, not the whole journey.

  • Include voices from others if you can—quotes make it personal.

  • Share stories in retrospectives, lunch & learns, community calls, or even WhatsApp/Teams groups.

  • Don't wait for “success”—share your experiments and learnings as they unfold.

Your story might be exactly what someone else needs to hear to try something new.

 

Explore stories from your peers